💬 “Be brave enough to have dreams which are scaring you. If they don’t scare you, then they’re not big enough.”
— Elena Petrova, on what drives real transformation
🎙️ In our latest LearnShift episode:
A political science student who entered IT instead of diplomacy.
A professional who moved countries and started from zero.
A mother balancing 3 full-time jobs: senior leader + MBA student + parent.
A woman who was often “the only one in the room.”
Now: Head of Group Content, Media Solutions & Broadcasting at A1 Telecom Austria, shaping how media operates in the AI era.
Elena’s 5 transformation insights:
1️⃣ The Mid-Career MBA Advantage — Why 18 years of experience made her MBA more valuable, not less
2️⃣ The 100% Presence Rule — How to balance senior leadership + intensive study + motherhood without burning out
3️⃣ From Operational to Strategic — Before MBA: Jump to solutions. After MBA: Understand the whole system first.
4️⃣ AI-Augmented Creativity — Why AI doesn’t replace humans in media, it amplifies their capabilities
5️⃣ The 1% Compound Effect — “Improve yourself 1% every day. By year-end, you’ll achieve massive results.”
💬 “I was missing the solid foundation for business — to be fluent in finance, strategy, marketing. I had practical knowledge, but I needed frameworks to make better strategic decisions. The MBA gave me that.”
🎁 LearnShift Bonus: Connect with Elena’s community — Herbis Events creates spaces for women to learn, connect, and empower each other authentically.
Real stories. Real transformations. Real insights.
Hosted by David Fischanger & Ramona Bordea
#LearnShift #ExecutiveMBA #WomenInLeadership #CareerTransformation #AIinMedia #DreamBig